I have been touting the concept of "Make Time" at G5 for months. Have you started working it yet?
As you learn more about G5 and digital marketing more people will demand your knowledge. Please do not make the mistake I made by not learning and embracing the concept of "Make Time - making time to complete the work you promise others you will do" early in your G5 career.
You owe this to yourself.
Read this article written by a Googler about "Make Time" --->
Have a great day team.
2015 Christmas Letter to Loved Ones
Christmas in Scott’s mind....
Christmas is a time of year that drives me to begin my annual reflection. I begin thinking about the past year of life. Where I am, where I am headed, where I want to go, who I am headed there with and why.
Radical emotions and energy flow through me and words can only scrape the surface to describe how I feel.
Christmas means so much more to me than the birth of Christ.
Christmas is a time for family, presence, goodwill and reflection.
Family represents a cohesive unit. No one person is more important than the other. We all fill a necessary role that makes the family complete. Without one of us the engine does not run smooth.
I am so grateful for a white Christmas in Hood River this year with my family. There is truly no other place i’d rather be.
The Present is so much more than being in the moment. It is having the ability to reflect on the past, learn from it and do something now to make your future better than you could possibly imagine. If I could give a present to the whole world every Christmas it would truly be The Present by; Spencer Johnson.
Goodwill represents the Scout Law and The Scout Slogan. Living this makes me feel better about myself, but most importantly it makes the world a better place.
This Christmas I simply wish for your happiness, health and prosperity.
Thank you for all you have given me beyond things. Your love, kindness and motivation drives me to be a stronger, more intelligent more inspiring human being.
Merry Christmas To All and To All a Goodnight.
Love ^*^ Scott ^*^
Barrels of Snow
Mother nature dropped barrel loads of snow in the mountains over the past few days. Today was refreshing and cleansing. I am so grateful for experiences like this.
Mountain Recovery Mission
Ignite Bend 13 changed my life.
I have to thank Ignite and The Tower Theatre Team for leading the event. Thank you for the venue, opportunity and video recording of my speech.
Thank you to the staff, attendees, family and friends who inspired this moment in my life.
I am grateful you were present.
Enjoy your time outside.
Welcome to the data age.
No, not the “Data Age”; a video game development company from the 80’s. But a world that is just now emerging. One that is powered by data driven decisions. Where we are culturally different and expect the choice to go left or right, build this widget or that gidget to be backed by data insights; decisions supported by data. This transition is both positive and negative.
Data increases our trust in decisions when used accurately, decreases it when not used at all and in many cases makes us feel a bit uneasy about how much other people know.
Take this blog post for example -
You likely discovered it via Facebook, another social channel or email. I can track your engagement on my website via an application called Google Analytics to determine where you came from geographically, what device you are on, how long you spent on the site, how many pages you viewed and thousands of other data points. I can then use this information to improve your digital experience.
Which types of data are you now using for product marketing strategy that were previously unavailable before the 'data revolution'?
There are hundreds of applications that allow you to collect some really cool data to help inform your decision making processes. Here is a short list of some of my favorite tools:
There are thousands of other applications for collecting data that if used properly will inform great business decisions. In the Digital Data World (DDW) we call this de-risking business decisions.
How has this data affected the way you relate to your customers and how they relate to their end user?
Our customers have almost reached a point where they expect all decisions to be data backed. Meaning - If it is cool, but not data backed they do not care about your solution or recommendation.
“Show me the data and I will believe you.”
This is both good and bad. We have an opportunity to provide data informed business decisions resulting in better digital experiences. The growing demand for data driven information also creates more stress for digital businesses because we are still learning how to build the right system for the right customer resulting in a scaleable channel of delivering information.
Any negative experiences with 'Big Data' algorithms or data providers?
Mystery Algorithm - A complex mathematical equation that uses automated machine learning to constantly improve. No one person could decipher this formula.
Search and Social Networks have what I like to call mystery algorithms. The algorithm itself is top secret and no one person really knows how the whole thing works. This results in business challenges and a dangerous digital environment.
An algorithm might change today and the impact to your website performance could be catastrophic. Meaning you could go from $100,000 per day in online sales to $0 the next. This happens and it is the nature of working in such a complex digital environment.
Data providers can also pose huge challenges. We often collect data that is not accurate, is littered with spam and experience very technical issues with the applications themselves. This results in human stress, frustrated customers and the inability to provide accurate data backed recommendations.
What do you think about real-time ad campaign feedback? Is it helpful or misleading?
It depends on how large your site is and how much real time data you have to analyze.
For very small micro-sites like the pizza place on the corner real time data is nothing more than something cool to look at. It is really just noise in the Digital Room. Your time would be better spent walking the dog or grabbing a coffee with your friends than looking at your real-time data. As digital marketers we like to see trends, and that requires big data.
For much larger sites like Patagonia real-time data can be very useful. They can gather thousands of data points in a very short period of time, make informed campaign decisions based on real-time analysis and modify the campaign to perform better.
Do you think government should regulate and enforce consumer privacy laws more forcefully in this new age of consumer transparency?
Yes and no.
Consumers are going to get smarter, but so will the systems we use to deliver digital experiences. This is going to require access to large amounts of data that was once personal information.
Take Facebook as one example. They know your purchasing behavior, geographic whereabouts, demographics, friends you like and do not like, what you are talking about and so much more.
It should be known that Facebook likely knows you, better than you know you.
Facebook uses this information to create better experiences on the entire web and not just on their social networks. This results in happier people, less stressful digital experiences and more money.
With good there is also bad.
Terror groups and hackers can use data to make informed decisions with bad intent. Customers might not trust us as much because they know we are tracking their experiences and people might not be as happy.
Where will we go from here?
I firmly believe that digital data is going to make the world a better place. As with all things; it will take time.
I love this visual representation of war data from the last 55 years - http://www.fallen.io/ww2/. You will see that contrary to public opinion global security has been improving for the past several decades.
“Without data you are just another person with an opinion.” - Andreas Schleicher
Scott Rowley is the SEO Delivery Manager at G5, a life optimizer, outdoor enthusiast and Digital Marketing Consultant.
Lessons from the Mountains
It is against the federal law to smoke marijuana in the Mt. Bachelor parking lot, on National Forest Service Lands and federally owned property.
Someone got busted today.
Think twice before you inhale: Marijuana is only legal in about half of Oregon - The Oregonian
Don't chase your dreams; catch them.
Dreams Really Do Come True,
I mean they really do.....
Drew, John and I are going to Japan next year to ski for 3 weeks. I mean for realz. We are taking off on a jet plane for a true Japanuary experience on January 20, 2016.
I put a this on my vision board a few years ago, started dreaming about it years before and now this trip is a reality.
I am so grateful for all the support, business opportunities and love that has made this vision a reality.
Cheers to an amazing ski season ahead.
Summit as friends!
Welcome to Scott's Adventure Blog!