There are many strategies to help you grow your law practice.
Here are three increasingly important methods for today’s competitive legal market:
Here are three increasingly important methods for today’s competitive legal market:
- Create a great client experience.
- Keep in touch with past clients.
- Implement a predictable lead generation system.
1. Create a Great Client Experience
As an attorney, your reputation is very important. If your clients are not satisfied you will not just lose that client. You also lose out on the potential for future referral business from that relationship.
This is why we stress the importance that lawyers focus on securing their existing client base and not just investing in new business development.
In order to truly succeed you should always be thinking how you can better your relationships with current clients. Your current clients are one of your best means of getting new clients; let them do the work for you. Here are a few things you can do to improve your client relationships:
This is why we stress the importance that lawyers focus on securing their existing client base and not just investing in new business development.
In order to truly succeed you should always be thinking how you can better your relationships with current clients. Your current clients are one of your best means of getting new clients; let them do the work for you. Here are a few things you can do to improve your client relationships:
- Invest in Firm Efficiency: A study found that more than half of clients who switched legal providers cited inefficiencies within the firm as the main reason.
- Improve Client Collaboration: There are many internal tools and processes you can implement to help improve your client communication processes. Here are just a few.
- Solicit Feedback Throughout The Whole Customer Lifecycle: There are many phases to your customer lifecycle. Ask your clients about the experience they are having with your firm at each important stage of the lifecycle.
- Implement an Online Review System: Reviews are one of the top ranking factors that help your business perform online and you should not shy away from implementing a system to acquire more of them. The quality and number of reviews on of your firm on sites like Google My Business, Avvo, Yelp, Facebook and Lawyers.com contribute highly to whether someone will do business with you or not. They also have a huge impact on whether or not your business even shows up in local search. A recent study proved the increasing importance of online reviews:
- 73% of consumers view your business as more trustworthy and credible if it has quality online reviews.
- 65% of the case study group said they would be more likely to do business with you if you have positive reviews from happy clients.
- 79% of consumers said they trust online reviews as much as personal recommendations.
2. Keep In Touch With Past Clients
Your client relationship should not end when a case is over. You never know what a customer relationship might lead to in the future. When someone has a new legal need arise then you want to be the first person they think of. A clean and up to date customer relationship management system can really help you keep in touch with your clients.
Here are some ideas to help you keep in touch with your clients and stay front of mind:
Here are some ideas to help you keep in touch with your clients and stay front of mind:
- Send Christmas and/or Birthday Cards Each Year: Postable is our preferred automated corporate card service to help with this process.
- Email Marketing: Keep a current email database of your clients. Send engaging news and information that is valuable to them. These could be events you are part of, new changes to your firm, etc. Also, if you do not want to invest in a system for sending cards, you can integrate your CRM and Email Marketing system to send out custom emails on your clients birthdays and other important personal events.
3. Implement a Client Acquisition System For Predictable Practice Growth
Relying solely on your historical client base and referral network can be a challenge, especially if you want to grow and scale your firm. What do you do when referrals run out for a month or two? Do you have a system in place to get new clients at will?
Many of our clients do a great job of maintaining their firm’s reputation and they keep in touch with prior clients, but they lacked one critical thing to help scale; a system to predictably get new clients month after month. Our proprietary marketing systems and strategies helped them set in motion this exact result.
Before working with us many of our clients did not believe in the real ROI of online client acquisition strategies. They had bad experiences with prior marketing agencies or did not have the time to really execute a best-in-class strategy for their firm. We have been able to service hundreds of attorneys across the US and their online results have helped them achieve 20%-50% firm growth year over year.
Read one of our case studies where in just 30 days we were able to increase client leads by 64% while decreasing the cost per lead for a law firm.
Many of our clients do a great job of maintaining their firm’s reputation and they keep in touch with prior clients, but they lacked one critical thing to help scale; a system to predictably get new clients month after month. Our proprietary marketing systems and strategies helped them set in motion this exact result.
Before working with us many of our clients did not believe in the real ROI of online client acquisition strategies. They had bad experiences with prior marketing agencies or did not have the time to really execute a best-in-class strategy for their firm. We have been able to service hundreds of attorneys across the US and their online results have helped them achieve 20%-50% firm growth year over year.
Read one of our case studies where in just 30 days we were able to increase client leads by 64% while decreasing the cost per lead for a law firm.
